Our Story

It's a simple story, really. Tangent began because its founders enjoyed working together and had a diverse portfolio covering marketing communications, brand management, new venture development, software development and technology licensing. What started as a two-person project, built solely on referrals, has grown into an agency with clients ranging from independent local businesses to Fortune 500 firms.

We want to do business with people who are passionate about what they do. We help you plan, develop and execute integrated programs that speak to your customers, fulfill a need, and grow your business.

Our Process

The Tangent process focuses on three core areas: integrated marketing communications, business modeling and customized software development. Whether your focus is new customer acquisition, current customer retention, product launch, corporate rebranding, or adding new value into an existing product or service offering, we believe your brand, products and services can be remarkable. We develop unique strategies and supporting programs that provide you with a competitive edge. This allows you to set industry standards, start trends and make history telling your story.

Marketing and strategy development mean different things to different people. At Tangent these involve:

  • The entire picture, not just individual tactics.
  • Execution of a sound strategy with tangible results.
  • Efficiency and simplicity in your customer acquisition process.
  • Automation of needless and expensive manual processes.
  • An ongoing evaluation—marketing never stops.
  • A blend of creative and strategic thinking.

Our Culture

We hire people we enjoy working with—people that inspire us—not just people who are good at what they do. The Tangent corporate culture is built upon the right fit between the internal team members. Our close working relationships extend to our clients, as we take time to get to know your business and become an extension of your team. Our personal approach to building remarkable brands is unique to the Tangent experience.