Charlie Reid & Associates
The Goal:
Charlie Reid & Associates, a consulting agency for the manufacturing sector, specializes in investment advisory services, operations improvement, and early stage innovation services. After many years of focusing the majority of their marketing efforts on the investment services aspect of their business, they knew they had to change their marketing strategy to promote their entire services portfolio. In addition to eliminating any market confusion over what services Charlie Reid & Associates offered, they were also looking to refresh their corporate identity to match the professionalism of their business.
The Strategy:
Charlie Reid & Associates worked with Tangent to reposition their marketing strategy to equally incorporate all three areas of their business. A main component of this was the development of a new tagline that provides a clear and succinct description of the full portfolio of services offered by Charlie Reid & Associates.
The Tactics:
The Tangent marketing team worked with Charlie Reid & Associates to develop a new logo, identity guide, stationery package and presentation template for their repositioning efforts.
