Our Clients
"The Tangent team worked with us to develop new branding concepts and supported us on special projects when we needed additional manpower and expertise with government funding programs and business consulting.
Each member of the team brings forth their professional designation and the result is a powerful, professional, cohesive branding message. Their expertise is vast and right on the mark. We now have an entirely new branding concept and message and we could not be happier."
Len MacKenzie
President
Mac & Co.
Mac & Co.
The Goal:
Mac & Co was looking to launch a new identity and brand architecture, communicating a new professional and knowledgeable look and feel. In addition Mac & Co were looking to increase recognition and transcend their category. They aimed to revise their go to market strategy to position the company for sustainable growth.
The Strategy:
Mac & Co worked with the business modeling team at Tangent to define a new sales model, identify new target markets, devise a new lead qualification strategy and develop key performance indicators for revenue targets. This new corporate direction helped guide the Tangent marketing team with primary messaging development and a value proposition to target key markets.
The Tactics:
Mac & Co worked with the Tangent team to develop a new corporate identity, stationery package, print and digital promotional brochures, sales presentations, and case studies.
