Tangent - Marketing Communications

"The Tangent team has proved to be an excellent business partner. They clearly have the expertise and resources required to assist in both developing and executing a
go-to-market strategy. The team is a valuable resource when it comes to strategic and tactical marketing."

Robert Russell
Director
Enterprise Account Development & MPS
Océ North America • a Canon Group Company

Marketing Communications

Actively developing and managing your corporate brand can be the most important thing you do to set your business apart from the competition. A well-planned integrated marketing strategy puts you in control over how the market perceives your company.

As your marketing communications partner, we must ensure that everything we do for you fits into your overall corporate strategy. This is why we take every client through our 3-step process, whether you are developing a new brand, refreshing an existing brand, or adding one or more components to your marketing strategy.

Step 1: Strategy and Messaging Consultation

This is time for us to learn about your business: who you are, what you do, how you do it and why you do it. From there, we will determine the most important messages to relay to your target market that will highlight your competitive differentiators. We will work with you to develop an integrated marketing communications strategy that meets your timeline and budget requirements.

Step 2: Materials Development

Our creative team will work closely with your internal team to develop the materials to execute your strategy. Depending on your requirements, this may include a website, sales collateral, advertisements, presentations, press releases, training materials, e-mail bulletin templates, direct mailers, technical datasheets, event signage, etc. Upon completion, we will provide the raw files for your use.

Step 3: Marketing Strategy Execution.

Whether you are undertaking a rebranding initiative, launching a new product or service, or require ongoing marketing support, our agency acts as an extension of your team to help manage your marketing communications strategy. We can assist with internal training, go-to-market strategy execution, events planning, public relations management, social media strategies and more.

Marketing is about more than creating a professional appearance—it's about producing tangible revenue growth from winning customer and partner mindshare. When you work with us, we set the right ideas off on a tangent—and it works every time.