Our Clients
"Concepts, strategy, communications, design, software programming & client management; Tangent MTW have it all and deliver fresh, world class marketing work on time and on budget."
Christian Pepper
Executive Vice President
Printersdirect
Printersdirect
The Goal:
Printersdirect had struggled to obtain market recognition, and sought a partner to help them build credibility in the imaging industry. Printersdirect were also looking to increase recognition and transcend their category of remanufactured laser printers.
The Strategy:
Printersdirect worked with the Tangent business modeling team to devise a new distribution channel strategy, identify key distribution partners, and develop a new supporting product licensing model. While reluctant to depart too far from their existing brand, Printersdirect worked with the Tangent marketing team to refine their brand strategy to ensure a consistent and professional look and feel. The marketing team also helped with the development of new messaging hierarchy and media relations strategy.
The Tactics:
Printersdirect worked with the Tangent team for the creation of a new corporate identity, stationery package, print and digital promotional brochures, sales presentations, website, tradeshow booth development, and editorial development.
