Goals

Mac & Co., looking to launch a new identity and brand architecture, wanted to increase recognition and transcend their category while also revising their go-to-market strategy to position the company for sustainable growth.

Strategy

Define a new sales model, identify target markets, devise new lead qualification strategy, and develop key performance indicators for revenue targets.

Tactics

Supporting the Mac & Co. value proposition and key messaging points the Tangent team created a new corporate identity, stationary package, print and digital promotional brochures, sales presentations, and case studies.

What They're Saying...

"The Tangent team worked with us to develop new branding concepts and supported us on special projects when we needed additional manpower and expertise with government funding programs and business consulting. Each member of the team brings forth their professional designation and the result is a powerful, professional, and cohesive branding message. Their expertise is vast and right on the mark. We now have an entirely new branding concept and message and we could not be happier."
Len MacKenzie, President, Mac & Co.