Goals

Océ sought to refine their managed print services offering by quickly developing and executing a product that was unique to the market and had a custom look
and feel but remained consistent with the Océ/Canon brand.

Strategy

Refine program offering and develop a new go-to-market strategy for two unique programs targeting small to medium-sized enterprises (SMEs) and large enterprises.

Tactics

To support Océ’s programs Tangent worked to develop new messaging hierarchy, an integrated marketing package, and sales aids including sales training and
support materials, customer cases studies, and internal sales studies. Media relations were also managed with editorial content creation for industry
media.

What They're Saying...

"The Tangent team has proved to be an excellent business partner. They clearly have the expertise and resources required to assist in both
developing and executing a go-to-market strategy. The team is a valuable resource when it comes to strategic and tactical marketing."
Robert Russell, Director Enterprise Account Development & MPS, Océ North America, a Canon Group Company