Goals

With soccer clubs in Kingston, Gananoque, and the Thousand Islands, Pegasus AC offers recreational soccer for players ages four and up. Established in 1997, the club was looking to attract new players and increase the number of players that registered with the organization.

Strategy

Design and deploy a heavy rebranding strategy to refresh to the Pegasus imagery. Develop a strategy to increase club awareness within the local and area community and promote new player registration.

Tactics

The Tangent design team provided a full logo refresh, new chromatic range, stationary package, and website banners. Furthermore, the Tangent team developed a triad of youth development programs, KickStart, KickSpark and KickSmart, increasing the clubs reach to potential registering players.