Goals

Printersdirect, struggling to obtain market recognition, partnered with Tangent to build credibility within the imaging industry while also going beyond their niche of remanufactured laser printers.

Strategy

Devise a new distribution channel strategy, identify key distribution partners, and develop a new supporting product licensing. Refine brand strategy to ensure consistency and professionalism while also developing a new messaging hierarchy and media relations strategy.

Tactics

The Tangent team worked with Printersdirect for the creation of a new corporate identity, stationary package, print and digital promotional brochures, sales presentations, editorial and blog writing, website design, trade show booth development, and webinar management.

What They're Saying...

"Concepts, strategy, communications, design, software programming & client management; Tangent MTW have it all and deliver fresh world class marketing work on time and on budget."
Christian Pepper, Executive Vice President, Printersdirect