Goals

With six subsidiary companies and a leader in the development and manufacturing of products in the aftermarket printer consumable industry Print-Rite, N.A. was looking to infiltrate the saturated North American printing industry.

Strategy

Build brand strategy by identifying and leveraging core business strengths to target audiences. Define messaging and communicate the value offered through Print-Rite, N.A. products and services. Establish brand consistency to provide a solid foundation to build marketing and sales programs.

Tactics

Upon formulating a detailed competitive analysis a 12-month tactical plan was created allowing Tangent to execute key activities including content development, graphic and multimedia design, media and event coordination, and project management.