Goals

RentThePrinter.com, an all-in-one printer rental and managed print service start-up, was looking to enter the North American market and leverage its newly established brand as a true innovator within this emerging online market.

Strategy

Build brand strategy by identifying and leveraging core business strengths and opportunities to identify target customers. Define messaging and communicate the value offered through RentThePrinter.com services. Establish brand consistency to provide a solid foundation to build marketing and sales programs.

Tactics

The Tangent team, after preliminary customer and industry analyses and financial projections, developed a full-scale business plan developing brand identity, company logo, corporate chromatic range, and marketing messaging tone. A website with search engine optimization (SEO) was developed along with an online store and search engine marketing (SEM) campaign. In communicating the value offered we created engaging social media campaigns incorporating Facebook, Twitter, and LinkedIn as well as video submissions.