Goals

Supplies Network wanted to help their reseller customers market their program success and sell more of the Supplies Network managed print program to clients in key vertical target markets such as healthcare, finance, and education.

Strategy

Through a content marketing driven campaign, build a story of success through cost reduction and business printing efficiency when using the Supplies Network program. Campaign to focus on customer success stories within specific vertical markets and their ability to overcome business challenges with the help of Supplies Network.

Tactics

Tangent developed a case study strategy which included designing a customer interview scenario and case study template formula. We interviewed, recorded, and wrote several case studies covering various customer scenarios within healthcare, education, and legal vertical markets.